Given smart TVs’ complexity, broad connectivity, and widespread data gathering, users should be on their guard. Determining what information is being gathered - and potentially shared with third parties - isn’t easy. “That viewing information can be combined with other consumer information and used for targeted advertising, not only on your TV but also on mobile phones and computers,” according to Consumer Reports. But they also collect large amounts of user information, starting with viewing habits. Internet-connected smart TVs offer appealing features such as voice recognition, tailored content recommendations, access to cloud services, and interaction with social media. Even those who employ good security habits with their smartphones, laptops, and tablets may not exercise the same caution when it comes to smart TV security, the entertainment device in the heart of their home. As smart TVs become increasingly prevalent, users need to be aware of the security and privacy challenges they present.
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